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B2B Mentors Podcast

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How To Bring In Board Members Who Will Blow Up Your Business

Martin Rowinski — investor, author, and CEO of Boardsi — joins Connor to discuss corporate matchmaking and what companies and executives can do to simplify the board-building process. Learn about the personal branding power of LinkedIn and the importance of being mindful with your social media presence.

Investing in Communities of Influence for Sales Growth

Sean Luitjens — Chief Marketing Officer for uFlexReward — joins Connor to discuss how marketers can use their expertise for good. Find out when, and why, it pays to be dumb, where to focus your marketing efforts, and how to get the best return on your marketing investment. Plus, learn about the hidden danger of relying on a brand ambassador.

Using Your Marketing Skills for GOOD

Sean Luitjens — Chief Marketing Officer for uFlexReward — joins Connor to discuss how marketers can use their expertise for good. Find out when, and why, it pays to be dumb, where to focus your marketing efforts, and how to get the best return on your marketing investment. Plus, learn about the hidden danger of relying on a brand ambassador.

CMO Success Pillars

Jennifer Caldwell — Chief Marketing Officer at Aquanomix — joins Connor to discuss the whys and hows of customer retention and the key to nailing the sale. Learn the most important relationship a marketer should cultivate at a new job and why research is an absolute must for marketing success.

Exit Rich Round 2: How To Sell Your Business for Huge Profits

Michelle Seiler Tucker — author of Exit Rich and Founder and CEO of Seiler Tucker Incorporated — joins Connor to discuss how to sell your business for top dollar, which recent movie to watch for excellent business advice, and when acquiring other companies makes good business sense. Learn which tech company has one of the best leadership programs in the country — and why mentorship sometimes outweighs money when you’re growing your business.

How to Become a Billion-Dollar Marketer

Jess Iandiorio — Chief Marketing Officer at Starburst — joins Connor to discuss bypassing both sides of the traditional job application process, the creative value of uncomfortable silences, and the different career benefits offered by mentors and sponsors. Learn all about becoming a billionaire marketer and what to look for when you’re shopping around for your next big success.

How To Be a Top Gun at Channel Sales

Steve Farmiloe — Senior Channel Sales Manager at AppSmart — joins Connor to discuss his popular LinkedIn video podcast, the Top Gun Show, and what it takes to become a Top Gun. Learn how even “unsuccessful” sales attempts enrich you as a salesperson, and find out what traits you should focus on developing to proceed on your own Top Gun path.

What Is Research Marketing, and How Do You Master It?

Joseph Kim — Chief Marketing Officer for ProofPilot — joins Connor to discuss his work with health and wellness influencers, the difference between market research and research marketing, and how to use product research as your sales channel. Learn how marketers can break through customer mistrust to help them solve their problems.

Dark Social Secrets Unveiled

Chris Walker — Founder and CEO of go-to-market strategy firm Refine Labs — joins Connor to pull back the curtain on dark social and the dark funnel. Discover how to capture intent data long before your potential customer “funnels out,” why you should look beyond lead counts, and the missing piece in most B2B sales and marketing strategies.

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