How CMOs and CEOs Should Align for Hypergrowth

Carilu Dietrich
*Former CMO and current Advisor*

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Being at the cutting edge of technology isn’t just about keeping up; it’s about actively pushing toward areas of rapid growth, like AI, to fundamentally transform potential into achievement.

Carilu Dietrich — former CMO and current advisor to CEOs and CMOs of hypergrowth tech companies — joins Connor to discuss the pivotal roles of product excellence and strategic alignment in achieving organic growth. Learn about the importance of reducing purchase friction and the power of community in transforming customers into brand advocates. Gain insights on navigating company strategy through meticulous industry analysis and innovative technologies like AI.

Key Takeaways

Fuel organic growth with product excellence. Focus on developing a product that inherently attracts interest and discussion. An outstanding product fuels organic traffic and word-of-mouth promotion, significantly reducing dependencies on paid advertising. This approach drives higher conversion rates, and it establishes a solid foundation for sustainable expansion.
Remove friction from the purchasing process. Streamline the buying experience to accelerate customer conversion and retention. Minimize obstacles in the sales process by simplifying procedures and enhancing user experience, ensuring customers can move quickly from interest to purchase. This strategy is crucial in converting and retaining customers, particularly in competitive markets.
Cultivate a thriving community around your brand. Invest in building a community that advocates for your product and contributes to its continuous improvement through feedback and shared experiences. This community should not only include customers but also engage broader industry stakeholders through forums, user groups, and events. Leveraging community engagement can propel brand visibility and credibility, driving even more organic growth.

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Watch the full interview below:

Carilu Dietrich is a former CMO, most notably the head of marketing who took Atlassian public. These days, she advises CEOs and CMOs of hypergrowth tech companies. Current and past clients include Sprout Social, Bill, ActiveCampaign, 1Password, Segment, Miro, and more.

Connect with Carilu on LinkedIn – linkedin.com/in/cariludietrich/

Connor Dube is Chief Marketing Officer at Proven Content, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: linkedin.com/in/socialsellingexpert or email him at connor@provencontent.com