Proven Content Videos
1 Authentic Endorser is Worth More Than 1,000 Rambling Sales Pitches
Director of Client Success, Becca Lynn Sezgen, advises CEOs, CMOs, Sales Leaders, and Marketing Directors, to lean on authentic endorsers more than generic content, cold calls, and sales pitches....
Move from “Selling” to “Authentic Sharing” — It’s Proven to Work
Becca Lynn Sezgen, Director of Client Success at Proven Content, shares from the heart about giving your prospects the gift of 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙪𝙨𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨, to help them make trusted buying...
Trustworthy Validation Through Client Endorsements Is Vital in This Trust Recession
🙋 Who can vouch (authentically) for your solution, service, or business IF you aren’t allowed to feature your clients, or if you don’t have clients, YET? There are many other valuable options......
Power Up a Proven Content Strategy That Drives Your Go-to-Market Business
Drive Your Go-to-Market Business: Power Up a Proven Content Marketing Strategy 💙 Sharing the experience and words of Traci Gregorski, CRO at GainSide, an IT and cybersecurity company: If you're...
Trustworthy Validation Through Client Endorsements Is Vital
Why are client endorsements the #1 choice for video content? 🎯 Because they showcase authentic experiences, highlighting the journey from challenge to triumph with your solution, product, or...
Bypass Buyer Hesitancy With Endorsement Marketing
Connor Dube, Proven Content CMO, talks about the trust recession many businesses are facing and the merits of client endorsement marketing. Discover proven B2B marketing strategies for earning...
How Strategic Content Sharpens Your Brand
Connor Dube, Proven Content CMO, talks about the cost of unfocused B2B branding and the ways content can clarify brands to improve marketing ROI. Content is currency — it represents the value...
Growing B2B Sales in the Trust Recession
Stop spinning your wheels and losing your deals to competitors. Start making the most of your most valuable marketing assets: client endorsements. We're in unprecedented times. Spam is...
Today’s Thought Leadership Is Tomorrow’s Sales
Connor Dube, Proven Content CMO, talks about how thought leadership in content supports sales processes. White papers, blog posts, webinars, videos, case studies — they all help prospects...
Facts Tell — Stories Sell
Connor Dube, Proven Content CMO, talks about the ways B2B marketers can use stories to simplify complexity and help prospects connect the dots across dynamic B2B solutions. Whatever your content...
Ways To Showcase Social Proof in B2B Content
Connor Dube, Proven Content CMO, talks about using social proof to build trust throughout the B2B decision-making process.Whatever your content needs, when you work with the A-Team at...
LinkedIn’s Edge in Content Marketing: What Sets It Apart?
Connor Dube, Proven Content CMO, talks about LinkedIn’s edge in B2B marketing and the features that set it apart from other social media platforms.Whatever your content needs, when you work with...