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How Strategic Content Sharpens Your Brand

How Strategic Content Sharpens Your Brand

Connor Dube, Proven Content CMO, talks about the cost of unfocused B2B branding and the ways content can clarify brands to improve marketing ROI. Content is currency — it represents the value your brand can deliver. Make it great! Whatever your content needs, when you...
Growing B2B Sales in the Trust Recession

Growing B2B Sales in the Trust Recession

Stop spinning your wheels and losing your deals to competitors. Start making the most of your most valuable marketing assets: client endorsements. We’re in unprecedented times. Spam is everywhere. Social feeds are saturated with misinformation and...
Today’s Thought Leadership Is Tomorrow’s Sales

Today’s Thought Leadership Is Tomorrow’s Sales

Connor Dube, Proven Content CMO, talks about how thought leadership in content supports sales processes. White papers, blog posts, webinars, videos, case studies — they all help prospects navigate complex purchasing decisions by providing them with the knowledge and...
Facts Tell — Stories Sell

Facts Tell — Stories Sell

Connor Dube, Proven Content CMO, talks about the ways B2B marketers can use stories to simplify complexity and help prospects connect the dots across dynamic B2B solutions. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit...
Ways To Showcase Social Proof in B2B Content

Ways To Showcase Social Proof in B2B Content

Connor Dube, Proven Content CMO, talks about using social proof to build trust throughout the B2B decision-making process. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. What I Need...