Proven Podcast – B2B Podcasting Solution
In today’s highly competitive B2B landscape, effective marketing is about more than just reaching a larger audience — it’s about connecting with the right people, at the right time, with the right message. It’s about differentiating your brand, establishing yourself as a thought leader, and having the social proof to back it up.
An organization’s branding efforts must target those high-value prospects and decision-makers who are positioned to drive business growth. But how do you reach them?
Proven Podcast is the solution.
Harnessing the massive power of this popular medium, we amplify your brand message through a professionally produced podcast, helping you establish key relationships, elevate your authority, and land high-potential sales opportunities.
Our podcast solution is ideal for companies that seek to strengthen or solidify their thought leadership position and stand out from their competition but lack the in-house resources necessary to implement a robust podcast strategy. We handle everything from content ideation to production and distribution, ensuring all touch points align with your strategic objectives and showcase your company’s expertise.
The benefits of podcasts are tangible, including the opportunity to:
Build authority. Podcasts are an excellent medium to showcase your company’s knowledge and expertise, bolstering industrywide trust and authority.
Reach B2B decision-makers. According to LinkedIn, 42% of B2B decision-makers listen to podcasts. With the right content, your podcast can directly reach and influence key decision-makers in your target market.
Ease viewer consumption. Podcasts are the perfect medium to be consumed on the go — while commuting, working out, or completing a project. The audience’s ability to consume podcast content during nearly any activity vastly increases the likelihood that your message will be heard.
Support SEO efforts. Podcasts can significantly contribute to your SEO strategy. Transcripts can be used to create blog posts, articles, and other written content, greatly contributing to your website’s organic search performance.
Establish a larger network. Interviewing industry experts or influencers on your podcast provides networking opportunities and helps increase your content reach through shared audiences.
Increase website traffic. Podcasts can be an effective tool for driving traffic to your website. By referencing articles, products, or services during the podcast, listeners are encouraged to visit your website for more information.
Share in-depth knowledge. Long-form written content typically doesn’t support in-depth exploration of one topic, as most audiences prefer more bite-size prose. Podcasts allow for more granular discussions, providing you an opportunity to share your in-depth expertise and enhance your brand’s credibility.
Develop a personal connection. The intimate nature of audio-visual content helps you forge a more personal connection with your audience. We spend time truly getting to know you and your brand prior to producing the podcast, establishing a conversational rapport that translates trust and humanity to your audience.
Why choose Proven Podcast?
- We are B2B specialists. Our expertise lies in creating original content unique to the B2B industry. For over 22 years, we’ve honed our skills to transform complex industry-specific information into the compelling marketing and thought leadership content the B2B audience craves.
- We offer the Content Trifecta. A revolutionary multichannel content creation and distribution program that caters to your audience’s varied consumption preferences, the Content Trifecta delivers cohesive, impactful messaging across mediums — increasing your reach, exposure, and credibility.
- We have a strong track record of success. For over 22 years, we’ve supported satisfied clients across multiple sectors, and we boast an industry-leading retention rate. Our clients are happy because we manage every step of the production process, saving them time and ensuring their content is consistent, compelling, and true to their brand.
- We implement strict QC standards. Our robust content workflow process ensures the material we produce goes through several quality assurance reviews prior to delivery so it meets the high standards your brand deserves.
- We are proactive and flexible. From podcasts and blogs to publications and press releases, no matter the solution, we provide you with a professional editorial calendar that keeps your content flowing. Unlike other agencies that only offer cookie-cutter solutions, our flexible programs can be tweaked and scaled according to your changing needs and budget.
- We are U.S. based. All of our content is created in the U.S., avoiding potential context, nuance, and quality control issues associated with overseas outsource solutions. We ensure your podcast content is balanced in tone and voice — engaging, thought-provoking, conversational, and meaningful to your specific audience.
- We offer a 30-day commitment and content guarantee. Unlike most agencies that require a long-term contract, our model is based on a low-risk 30-day cancellation policy. Plus, we offer a unique money-back guarantee, ensuring we deliver the quality podcast content you deserve with zero financial risk.
- We focus on brand amplification. Leveraging our vast B2B sector expertise, we ensure our podcasts don’t broadcast generic messaging, but amplify your brand’s unique voice, highlight your social proof, and create genuine audience connection — helping you land high-value sales opportunities and elevating your authority within the industry.
- We are an in-house agency. Our team of podcast experts, writers, designers, programmers, and editors handle the entire end-to-end content production and distribution process. We commit to having all content and touch points align with your strategic objectives and showcase your company’s subject matter expertise. As your trusted partner, we provide an all-inclusive service so you can focus on what you do best: running your business.
Get started today.
We know every business has a unique set of needs and circumstances, and that’s why our podcast launch pricing and monthly deliverables are custom-tailored for each client. Only once we’ve taken the time to understand your specific needs do we provide you with a completely customized quote.
There’s no reason to wait! You are a thought leader who deserves to be recognized as an authority in your industry, and we can help make it happen. Start amplifying your brand’s voice today by scheduling a call with our team, and let’s begin your podcast journey.