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How To Master Authority and Conversions in E-Commerce

Greg Rollett
Director of Growth at Grommet

If I want something, I’m going to have to go out there and just make it happen. And I think that’s a mindset that we need to teach more to younger people today … If you want something, it’s there for you — especially today.

Greg Rollett — Emmy Award-winning producer, bestselling author, and Director of Growth at Grommet — joins Connor to discuss the entrepreneurial mindset and strategies for building business. Learn about the value of creating demand in business, ways to make offers irresistible, and the importance of both customer acquisition and retention for sustainable business growth. Discover Greg’s unique insights and practical advice drawn from his diverse experiences in the music industry and digital marketing.

Key Takeaways

  • Harness entrepreneurial drive from early experiences. Utilize your early life experiences to develop entrepreneurial skills. Learn to focus on goals with 100% effort, practice building relationships, and workshop value propositions when you have something to offer. Let these early experiences shape your entrepreneurial mindset.
  • Create irresistible offers in business. Knowing how to make a compelling offer is crucial in any business. A great offer speaks directly to customer needs and preferences. Start by understanding them completely, and communicate how your offer addresses them specifically. Whenever you can, add bonuses that build more value into your offer than it costs.
  • Prioritize retention and acquisition for business growth. Focus equally on customer acquisition and retention — both are essential for scaling your business. Retention marketing initiatives can keep customers interested and committed, so work on upselling and generating referrals from current customers. Continuously seek new acquisition channels while deepening your engagement with existing ones.

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Watch the full interview below:

Greg Rollett is an Emmy Award-winning producer, bestselling author, media expert, and currently the Director of Growth at Grommet, where he helps makers, inventors, and e-comm business owners go from undiscovered to unstoppable.

Connect with Greg on LinkedIn –

Connor Dube is Chief Marketing Officer at Proven Content, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: or email him at

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