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The Mentor Mindset: Lessons From Coaching 108 CMOs to Success

Alan Gonsenhauser
CMO and P&L General Manager at global B2B firms

If you don’t get intent data and you don’t know when people from the same company are crowding your website, looking for solutions like yours — if you don’t have intent data and really act on it, you’re missing the boat these days.

Alan Gonsenhauser — Chief Marketing Officer and P&L General Manager at global B2B firms — joins Connor to discuss the intricacies of B2B marketing, customer engagement strategies, and the importance of understanding website visitor behavior. Learn about balancing creativity with analytics in marketing, the significance of customer-led growth, and the untapped potential of anonymous website traffic. Explore valuable perspectives for marketers and business leaders alike.

Key Takeaways

  • Unlock the potential of anonymous website visitors to drive business growth. Harness the power of anonymous website visitor data for strategic marketing insights. Prioritize tracking and analyzing the behaviors of these visitors, especially when they come from the same company. Leverage this invaluable information to capture leads more effectively and focus your marketing strategy on subtle yet critical user interactions.
  • Cultivate synergy between creativity and analytics in marketing. Embrace the art of marketing as a harmonious blend of creativity and analysis. Approach your strategy like a maestro, skillfully integrating the imaginative flair of jazz with the structured precision of classical music. Weave compelling stories while navigating complex data landscapes, ensuring your marketing campaigns are as organized as they are energized.
  • Prioritize customer-led growth for long-term success. Champion customer-centric growth strategies in your business approach. Commit to thoroughly understanding your ideal customer profile, and then dedicate the attention and investments necessary for maintaining consistent customer satisfaction and engagement. Foster customer relationships and deliver exceptional experiences to drive referrals and enable new business growth and success.

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Watch the full interview below:

Alan Gonsenhauser has more than 25 years of experience as a chief marketing officer and P&L general manager for global B2B firms in health tech and SaaS domains. He offers extensive expertise in cross-functional leadership within go-to-market and finance functions.

At Forrester and SiriusDecisions, Alan was a CMO executive advisor, mentoring 108 CMOs and helping them improve their marketing performance results and business alignment.

Since forming Demand Revenue in early 2021, Alan has supported private equity portfolio companies as a fractional/interim CMO and as an executive advisor to CMOs and marketing leaders. He helps clients build infrastructure to scale customer-led growth and stop random acts of marketing. He also advises and coaches CMOs to new levels of success and cross-functional alignment.

Connect with Alan on LinkedIn –

Connor Dube is Chief Marketing Officer at Proven Content, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: or email him at

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