When they understand the mission, people are going to get on board.

Episode Summary

In this episode, Eugina Jordan, Vice President of Marketing at Parallel Wireless, joins Connor to talk about her experience as a self-made, immigrant woman. Eugina has built her career on human connection — emphasizing teamwork, personal development, continuing education, creativity, loyalty, and giving back. Learn how to leverage the 3Cs: content, collaboration, and connection and the principles of “scrappy marketing” to adjust and optimize your marketing strategy quickly and effectively.

Key Takeaways

• Use what you have. You may not have the biggest budget, but if you can deliver quality at the right time, use that to your advantage. Leverage your team’s talent and strengths to direct your efforts where you can deliver the best result.
• Education is the key to market leadership. Focus on staying educated and up to date yourself, and keep your team informed. Use this constantly growing knowledge base to educate the market, and they will look to you as the expert and seek you out first.
• The best tools are those that help you meet your objective. If something is working well for you, there is no need to replace it with the shiny new thing. If it stops working, find — or make — something better.

More Highlights

Recommended Reading:
David and Goliath by Malcolm Gladwell

Favorite Quote:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
— Maya Angelou

Parallel Wireless is hiring! Visit the website to join the telecom revolution!

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