I’ll make it simple. If you don’t care about your personal brand — and if you don’t like getting more sales —then podcasting is not for you. Otherwise, it’s for everybody.

Episode Summary

Collin Mitchell, entrepreneur and podcaster extraordinaire, joins Connor to discuss how sales has changed since he got his bumpy start, leveraging free content to learn what you need to know to succeed, frontloading value for your prospects, and using podcasting to become a better salesperson — and a better human. Hear how Collin got his start in podcasting, follow his step-by-step advice for booking the guests you want, and learn how he took the “worst podcast experience ever” and turned it into a thriving business.

Key Takeaways

• Use every available resource to learn what you need to know. There is so much free content out there, from experts in any and every field, and you can access it and leverage it to fuel your own success.
• 10% of podcasts enjoy 90% of the total listenership. That sounds like bad news, but it’s not. Change your perspective, and you’ll realize what it really means: The demand for quality podcast content far exceeds the current supply, and it’s not as hard to break into the top 10% as you might think.
• Podcasting will make you better at sales. You’ll learn about your potential clients — and build your market knowledge — straight from the source. But you’ll also consistently exercise your curiosity, learn to listen closely, ask better questions, and establish genuine, professional relationships with the people you want to reach.

More Highlights

Don’t overload your listeners with too many options for getting in touch with you. Craft a straightforward CTA, offer a value add, and give people one point of contact to direct them where you need them to go.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!