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In-House Content Creation vs. Outsourcing

In-House Content Creation vs. Outsourcing

As companies compete for customer attention across a wide range of digital playing fields, the importance of engaging, high-quality content is paramount. But once you kickstart the content machine, you need to continually keep it running! This requires hours, dollars,...
Broaden Your Audience, Broaden Your Appeal

Broaden Your Audience, Broaden Your Appeal

Marketing today is more complex than ever. Companies increasingly seek to broaden their appeal, while also focusing on delivering relevant messages to a diverse audience. Many businesses struggle with this concept because they fear it will diminish their brand...
Break Out of the Marketing Mold

Break Out of the Marketing Mold

Marketing has changed a lot in the last decade. In fact, with the advent of new technology and social media platforms, it’s in a continuous state of flux. Staying on trend is rather hard under these circumstances — largely because a trend can fizzle out in just a few...
The Sense in Searchability: Content Marketing and SEO

The Sense in Searchability: Content Marketing and SEO

Content marketing appeals to a broad audience of prospective clients — but for your content to reach that audience, it needs to be searchable. That’s where search engine optimization (SEO) comes in. Create the right content Before your content is searchable, it must...
Content Resolutions for 2023

Content Resolutions for 2023

2022 is wrapping up, and that means it’s time for New Year’s resolutions. Let’s apply what we’ve learned over the past year to set content marketing resolutions for 2023! Use the source Choosing sources is always a hot topic for marketing content. Useful, accurate,...
Building a Brand Community

Building a Brand Community

Have you ever been annoyed by a commercial or online ad? Is your response best described as mildly irritated, moderately perturbed, or utterly infuriated? If you’ve ever sworn an oath to avoid a product in retaliation for its exasperating ad, you know what NOT to do...