by Proven Content | Aug 13, 2024 | Blogs
B2B marketers have a tough job. In contrast to B2C marketing, they tend to deal with protracted sales cycles, higher prospect validation standards, convoluted buyer hierarchies, and a higher burden of proof to convince diverse buying committees. Yet it’s these...
by Proven Content | Jul 23, 2024 | Video
Connor Dube, Proven Content CMO, talks about the cost of unfocused B2B branding and the ways content can clarify brands to improve marketing ROI. Content is currency — it represents the value your brand can deliver. Make it great! Whatever your content needs, when you...
by Proven Content | Jul 21, 2024 | Blogs
In 2024, information travels at the speed of light. And while that’s great news for anyone refreshing their Instagram feed, it also means a brand’s reputation can be built or shattered in an instant. A single misstep can snowball into a full-blown crisis that...
by Proven Content | Jul 16, 2024 | Video
Stop spinning your wheels and losing your deals to competitors. Start making the most of your most valuable marketing assets: client endorsements. We’re in unprecedented times. Spam is everywhere. Social feeds are saturated with misinformation and...
by Proven Content | Jun 13, 2024 | Video
Connor Dube, Proven Content CMO, talks about how thought leadership in content supports sales processes. White papers, blog posts, webinars, videos, case studies — they all help prospects navigate complex purchasing decisions by providing them with the knowledge and...
