by Proven Content | Sep 6, 2024 | Blogs
Trust is in a full-blown recession. With the abundance of all-buzz-no-value content, misinformation, and unvetted claims, it really shouldn’t come as any surprise when buyers become more skeptical. Traditional marketing tactics that once fostered trust are now...
by Proven Content | Sep 3, 2024 | Blogs
If you’re in B2B marketing right now, you know trust is hard to come by. Brands are competing for attention in environments where skepticism is high — as are the stakes behind every sales effort. It’s difficult to break through the noise in the first place, and...
by Proven Content | Aug 21, 2024 | Video
Connor Dube, Proven Content CMO, talks about the trust recession many businesses are facing and the merits of client endorsement marketing. Discover proven B2B marketing strategies for earning trust and winning sales. Whatever your content needs, when you work with...
by Proven Content | Aug 13, 2024 | Blogs
B2B marketers have a tough job. In contrast to B2C marketing, they tend to deal with protracted sales cycles, higher prospect validation standards, convoluted buyer hierarchies, and a higher burden of proof to convince diverse buying committees. Yet it’s these...
by Proven Content | Jul 23, 2024 | Video
Connor Dube, Proven Content CMO, talks about the cost of unfocused B2B branding and the ways content can clarify brands to improve marketing ROI. Content is currency — it represents the value your brand can deliver. Make it great! Whatever your content needs, when you...
