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The Emotional Aspect of B2B Decision-Making

The Emotional Aspect of B2B Decision-Making

Wendy Lurrie, Chief Marketing Officer at Sinequa, joins Proven Content CMO Connor Dube to discuss the high-stakes, and often emotional, B2B decision-making process. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back,...
The Thought Leadership Content Difference

The Thought Leadership Content Difference

In marketing, not all content carries the same weight. Generic copy may scratch the surface of a topic, but thought leadership content provides original ideas, unique perspectives, and deep insights rooted in expertise and extensive research. Whether discussing...