Chat with us, powered by LiveChat
Active Blogs is now Proven Content!
 800-720-5398 Email Proven Content
Email Proven Content

Case Study: Enhancing Marketing ROI with Proven Content’s ROI Recapture Program

Apr 23, 2025 | Blogs

Commercial Building

Client Overview

A broker in Commercial Real Estate was facing serious challenges with their digital marketing efforts. Despite significant investments in paid advertising and content creation, their website was not converting visitors into leads effectively. They reached out to Proven Content because they were spending thousands of dollars on Facebook ads and Google ads but were not satisfied with conversion rates. ROI Recapture was the answer.

Challenge

The ad click rate was effective, but the client’s website suffered from:

  • Unclear value propositions
  • Weak calls to action (CTAs)
  • Poor mobile optimization 
  • Lack of engaging content

These issues led to high bounce rates and low conversion rates, resulting in a poor return on marketing investment.

Solution

The client partnered with Proven Content to implement the Marketing ROI Recapture Solution, which focused on:

  • Website Optimization: Enhanced user experience through clear messaging, responsive design, and intuitive navigation.
  • Content Strategy: Developed audience-centric content, including optimized articles and success stories, conversion videos/landing pages, newsletters, and infographics, to engage visitors.
  • Lead Conversion Tools: Implemented strong CTAs, forms, and trust indicators to guide their visitors toward desired actions.
  • Analytics and Tracking: Utilized tools like ConvertAVisit software to identify and connect their sales team with qualified visitors in real-time.
  • Website Visitors-CRM Integration: Connected leads to a dedicated folder in their CRM, which allowed all website visitors to receive their monthly newsletter (to nurture those interested.)
  • AI Assistant: Leveraged a professional AI assistant to follow-up and connect with those who visited their website.

Results

Within six months, the client experienced:

  • A 35% increase in website conversions
  • A 25% decrease in bounce rates
  • Improved lead quality and sales pipeline
  • Improved SEO
  • Enhanced ROI from existing marketing efforts

Conclusion

Not only did Proven Content’s ROI Recapture Program provide the client with a comprehensive solution to maximize their existing marketing investments, but they also helped them identify and remove marketing efforts that were not converting. By focusing on user experience, content quality, and lead conversion, the client achieved significant improvements in their digital marketing performance. Bottomline, it helped them scale quicker. 

For more information on how Proven Content can help your company, read more about our Marketing ROI Recapture Method.