Using Your Marketing Skills for GOOD
You know you’re doing a good job if everyone’s complaining equally about what you’re doing.
Sean Luitjens — Chief Marketing Officer for uFlexReward — joins Connor to discuss how marketers can use their expertise for good. Find out when, and why, it pays to be dumb, where to focus your marketing efforts, and how to get the best return on your marketing investment. Plus, learn about the hidden danger of relying on a brand ambassador.
- One secret to marketing success is trying NOT to be the smartest person in the room. Surround yourself with smart people, take their feedback to heart, and learn from them.
- Don’t focus your messaging on what you offer and why it’s cool. Focus on the outcomes your product creates for clients.
- When you have a long sales cycle, it’s crucial to pinpoint your best chances for maximum ROI. A hundred leads is great, but five of the RIGHT leads is better.
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Sean Luitjens is the Chief Marketing Officer for uFlexReward. His responsibilities include all aspects of uFlexReward’s marketing efforts, including brand, customer research, strategy, and customer communications, while assisting in the development of the partner ecosystem and direction of the product roadmap.
Sean has an extensive background working in strategic roles across organizations, holding positions in marketing, product development, system architecture, global sales, corporate strategy, benchmarking, and M&A. Prior to his current role at uFlexReward, he was the Vice President of Corporate Development & Marketing at AIRINC, Principal at Mercer, and Director of Strategic Technology at Monster.com.
Follow Sean on LinkedIn here: linkedin.com/in/sean-luitjens-929136