The Harringtons: How They Went From Infomercial Empire to Digital Domination

Testing is key. Sometimes, things don’t work the way you want them to work, but being able to pivot and not get emotional over decisions that you make, whether they’re right or wrong, is important.

Brian Harrington — Partner at Kevin Harrington Enterprises — joins Connor to share his entrepreneurial journey, starting under the tutelage of his father, Kevin: a pioneer in the world of direct response marketing and recognized founder of the modern infomercial. Learn about the need to adapt time-tested marketing strategies to the ever-evolving, increasingly diffuse consumer landscape.

Key Takeaways

• Establish omnipresence for your product or service — a diverse, 360-degree marketing approach spanning platforms — to the extent your resources allow.
• Regardless of platform or channel, focus your content and messaging on capturing audience attention and quickly highlighting immediate value to customers.
• Cultivate and nurture long-term relationships with customers — via emails, texts, and other methods — to foster lifelong patronage.

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