Marketing Unscripted With the CMO Whisperers

The smart marketer realizes they’re no longer in control.

Episode Summary

Marketing experts Bruce Hershey and Steve Olenski join Connor to talk about changes in marketing and the need for flexibility and quick strategy adjustments. Learn why you should think shorter on time frames and dig deeper on the relevant context and nuances of your marketing plans — and how staying ahead of consumers means acknowledging their knowledge and remembering they’re human.

Key Takeaways

• Agility is key. Marketing strategy isn’t adjusted on three- or five-year plans anymore. You may have to change direction quarterly — or even more often.
• Customers are smarter than we usually give them credit for; they understand you’re trying to sell them something. Try to connect with them in ways that go beyond selling to appeal to customers in their other “real life” roles.
• Marketers need to dig deep and understand the nuances of their industry, business, target market, and the brand story they’re telling.

More Highlights

Engagement is good, but conversion is the point.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!