Marketing ROI Recapture Program
Recapturing your digital marketing investments — past, present, and future — requires a website that:
✓ Captures interest within seconds
✓ Utilizes strong calls to action
✓ Relays what you do and how you help immediately
✓ Resonates with your audience
✓ Earns visitor trust with credibility
If any of the above are missing — you may be experiencing a loss in ROI from your marketing investments on your website — and not even know it. To improve ROI and turn your website into a point of recapture, it must point to an easy-to-understand solution.
The Proven Content team creates a seamless, value-driven experience for your visitors. By understanding their needs, building trust, and offering relevant services and products, you can increase the likelihood of converting website visitors into valuable leads for your B2B business.
What’s in the Program?
Combination of Persuasive Techniques
User Experience Optimization
Trust-Building Strategies
What We Improve – Ongoing
- Compelling value proposition
- Clear and relevant forms
- Strong calls to action (CTAs)
- Visible placement
- Friction minimization
- Progressive profiling
- Trust indicators
- Compelling content
- Limited-time offers
- Personalization
- Responsive design
- A/B testing
- Exit-intent pop-ups
- Follow-up and nurturing
- Transparency
You significantly upgraded our website and the content that we have on there right now. The benefits of working with you is that you’re quick to understand, you ask a lot of probing, great questions, that force me to think through a little bit more detail about what I’d like to see as a finished marketing product.
Why Clear Website Messaging Matters
If your visitors can’t find what they’re looking for, they’ll leave in a matter of seconds and look elsewhere. A quick loading time, clean navigation, seamless branding, and clear messaging are key elements to capture and retain website visitor attention and broaden your audience.
- Leaves a Strong First Impression: The average website visitor forms an impression in about 50 milliseconds.
- Guides User Journey: This makes it easier for prospects to find what they’re looking for and engage with your content.
- Builds Trust: When visitors understand your offerings, they’re more likely to take the next step, whether that’s making a purchase, filling out a form, or subscribing to your newsletter.
Proven Content’s ROI Recapture Program Involves Multidimensional Website Enhancements
We Appeal to Your Audience
Understanding who your audience is and what they need is the foundation of effective website redesign. This can be challenging for business owners and operators who struggle to see through the lens of visitors. Our team conducts thorough research to create detailed buyer personas. Leave it to us to identify their pain points, their goals, and the way your product or service can solve their problems.
We Craft Compelling Value Propositions
Your value proposition should succinctly explain why your product or service is the best choice. Is yours prominently displayed on your homepage and other key pages? We’re here to ensure it’s tailored to land with your target audience, addressing their specific needs and desires.
We Streamline Navigation
Well-structured, intuitive website navigation ensures visitors can easily find the information they seek. We use clear labels for menu items to avoid overwhelming users with too many options. Our experts simplify navigation to keep visitors on your site longer, increasing the likelihood of conversion.
We Focus on Conversion
Included in Proven Content’s Marketing ROI Recapture Program is the powerful ConvertAVisit software, which goes beyond the limits of Google Analytics. Would you like the ability to identify and connect with qualified visitors on LinkedIn? Ask us to try it out and start connecting with real-time visitors on LinkedIn!
We Highlight Relevant and Engaging Content
Content is king, but only if it speaks to your audience. We develop content that educates, informs, and entertains. With a mix of formats like those in our content trifecta — articles, videos, and infographics — you are catering to different preferences. Our team will ensure messaging remains consistent and aligned with your brand voice across all content types.
We Optimize for Mobile
Do you know how many people visit your website through their mobile device? With the increasing use of mobile devices, your website must be responsive and mobile-friendly. We can make sure the mobile experience is seamless and easy to use, reducing bounce rates.
We Implement Strong CTAs
Every page on your website should have a clear and compelling call to action. Whether it’s “Buy Now,” “Learn More,” or “Contact Us,” your CTAs should guide visitors toward the desired action. We use persuasive language and place them strategically to maximize conversions.
We Analyze and Iterate
Continuous improvement is key. We implement and use analytics tools to track visitor behavior and website engagement. Leave it to us to identify what’s working and what’s not. By regularly updating your content and messaging based on data insights, you can rest assured it remains relevant and effective.
TAKE ADVANTAGE OF YOUR FREE Website AUDIT
Partner with Proven Content and see how our expertly designed websites can enhance the way you do business. Request your free website audit to view results and then discuss the custom needs and goals of your business!