🍔 How to Make Your B2B Marketing Tasty 🍟 🍕

David “Rev” Ciancio
Co-Founder and Chief Marketing Officer,
Handcraft Burgers and Brews

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Put me, the prospect, in the position of a win. Make me see what it’s like to have my life changed by whatever it is you’re selling.

Episode Summary

David “Rev” Ciancio — Hospitality Marketing Executive and Brand, Customer & Technology Evangelist — joins Connor to recount his music industry origins, the story behind his nom de guerre, and how his disillusion with the music business led to his new venture as a hospitality marketing guru. Learn about the value of both creative thinking and consistent process to your marketing efforts, and get the skinny on three of Rev’s favorite demand gen hacks.

Key Takeaways

Deploy the Taco Bell theory of omnichannel marketing message delivery, and don’t forget the attention-grabbing power of “fat mail.”
Effective use of Sam Nelson’s Agoge Sequence doubles your number of first-time prospect meetings.
Make the Three Sentence Case Study part of your marketing message: Who are they? What was the problem? How did you solve it? The End.

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Watch the full interview below:

About Rev:

Rev is a former New York City bar owner who knows exactly how hard it is to operate and brand a hospitality business. Now, he’s a hospitality marketing consultant and customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years of experience in B2B digital marketing and business development. Rev specializes in hospitality marketing, content, local SEO, reputation management, and influencer marketing. He helps technology companies, brands, and restaurants acquire and retain customers.

Follow Rev on LinkedIn here: linkedin.com/in/revciancio

About Connor Dube:

Connor Dube is Sales & Marketing Director at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: linkedin.com/in/socialsellingexpert or email him at connor@activeblogs.com