How To Be a Top Gun at Channel Sales

If you listen to every customer, they’re telling you exactly how to sell them. You’ve got to be quiet, and serve them, not sell them.

Episode Summary

Steve Farmiloe — Senior Channel Sales Manager at AppSmart — joins Connor to discuss his popular LinkedIn video podcast, the Top Gun Show, and what it takes to become a Top Gun. Learn how even “unsuccessful” sales attempts enrich you as a salesperson, and find out what traits you should focus on developing to proceed on your own Top Gun path.

Key Takeaways

• People buy from people, not from companies. Apart from huge commodities, such as Microsoft Office, 99% of the time, you’re going to buy from the people you like and those you think will make you more successful.
• Good salespeople are inquisitive. Show you care about your customers by expressing genuine interest in their goals, pains, initiatives, and strategies.
• Even if you can’t offer a customer a solution, a good salesperson is enriched from learning about another business and adding new knowledge to their own business acumen.

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