How Digital Marketing Agencies Can BLOW UP Their Sales

The most successful agencies definitely have a focus. They have a streamlined process. They are very clear on who their ideal client profile is, and they say no to everybody else.

Episode Summary

Forrest Dombrow — serial entrepreneur, sales consultant, and digital marketing expert — joins Connor to discuss sales and growth strategies for digital marketing agencies. Learn about the importance of coaching and mentoring, adjusting to the tasks, topics, and environment of new situations, and the specific nuances involved in selling marketing products. Hear Forrest talk about the necessity of establishing trust, identifying what a client really needs, and navigating the gap between client needs and what they understand about digital marketing.

Key Takeaways

• When seeking career advice, look for coaches and mentors who address your particular situation as specifically as possible.
• To orient yourself to new professional situations, focus on the tasks the situation requires, the topics you’ll need to cover, and the environment in which tasks and topics will be addressed.
• In the digital marketing space, your potential customers don’t necessarily understand what they’re buying. One of the keys to success for digital marketing agents is the ability to identify what a client really needs and navigate the gap between their need and their lack of comprehension, so you can meet their expectations.

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