CMO Success Pillars
Customer retention is just as important as new business. It is less expensive, and it’s more profitable. So, you need to be consistently in front of the customer.
Jennifer Caldwell — Chief Marketing Officer at Aquanomix — joins Connor to discuss the whys and hows of customer retention and the key to nailing the sale. Learn the most important relationship a marketer should cultivate at a new job and why research is an absolute must for marketing success.
- If you invest in nothing else, invest in marketing research. Know what you’re up against, and create messaging and marketing materials to connect with your target market.
- Stay in front of your clients. Merely fulfilling the terms of your contract won’t earn you the right to growth with a client. Show them the value and positive impact your work provides for their business.
- Keep your organization’s messaging consistent. After a sales meeting, a potential client should be able to check your company’s website and find messaging that matches your sales team’s presentation.
Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by provencontent.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!
Jennifer Caldwell is the Chief Marketing Officer at Aquanomix and has over 25 years of marketing and communications experience. She spent several years in television and media production, where she won five Telly Awards and was referenced in a book by the Brookings Institution.
Follow Jennifer on LinkedIn here: linkedin.com/in/jennifer-a-caldwell-0158205
Connor Dube is Chief Marketing Officer at Proven Content, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.