CMO Success Pillars

Customer retention is just as important as new business. It is less expensive, and it’s more profitable. So, you need to be consistently in front of the customer.

Episode Summary

Jennifer Caldwell — Chief Marketing Officer at Aquanomix — joins Connor to discuss the whys and hows of customer retention and the key to nailing the sale. Learn the most important relationship a marketer should cultivate at a new job and why research is an absolute must for marketing success.

Key Takeaways

• If you invest in nothing else, invest in marketing research. Know what you’re up against, and create messaging and marketing materials to connect with your target market.
• Stay in front of your clients. Merely fulfilling the terms of your contract won’t earn you the right to growth with a client. Show them the value and positive impact your work provides for their business.
• Keep your organization’s messaging consistent. After a sales meeting, a potential client should be able to check your company’s website and find messaging that matches your sales team’s presentation.

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