Blog Marketing News
Stay informed with the latest blog marketing news from Proven Content with thought-provoking, problem-solving business and marketing articles.
Broaden Your Audience, Broaden Your Appeal
Marketing today is more complex than ever. Companies increasingly seek to broaden their appeal, while also focusing on delivering relevant messages to a diverse audience. Many businesses struggle with this concept because they fear it will diminish their brand...
Top 3 Benefits of Outsourcing Your Company’s Content Creation
From cost savings and consistency to scalability and social proof — Proven Content CMO Connor Dube shares insight into the benefits of outsourcing content creation. Need support with your content marketing efforts? Reach out to us at ProvenContent.com and consider...
Break Out of the Marketing Mold
Marketing has changed a lot in the last decade. In fact, with the advent of new technology and social media platforms, it’s in a continuous state of flux. Staying on trend is rather hard under these circumstances — largely because a trend can fizzle out in just a...
The Sense in Searchability: Content Marketing and SEO
Content marketing appeals to a broad audience of prospective clients — but for your content to reach that audience, it needs to be searchable. That’s where search engine optimization (SEO) comes in. Create the right content Before your content is searchable, it...
Content Resolutions for 2023
2022 is wrapping up, and that means it’s time for New Year’s resolutions. Let’s apply what we’ve learned over the past year to set content marketing resolutions for 2023! Use the source Choosing sources is always a hot topic for marketing content. Useful, accurate,...
Building a Brand Community
Have you ever been annoyed by a commercial or online ad? Is your response best described as mildly irritated, moderately perturbed, or utterly infuriated? If you’ve ever sworn an oath to avoid a product in retaliation for its exasperating ad, you know what NOT to...
Creating a Content Experience
Marketing content isn’t just about selling a product. It’s about creating a dynamic interaction between you and your audience, making space for your brand in their minds, and offering your unique perspective on the topic at hand. The most effective content does...
Go Bold: Big Moves for Your B2B Content Strategy
Are you stuck in a content rut? Once it’s up and running, adjusting your content course feels risky, but bold moves are the secret to amplifying your message and accelerating audience engagement. Try new things, be direct, get creative, and take some chances. Big...
The Building Blocks of B2B Content
Consistent, quality content is THE goal of every B2B marketer — and it’s not easy. With all the usual constraints on your time and resources, how will you add content creation to the mix? An effective content strategy starts with a plan, and a solid plan starts...
The Content Trifecta: An Effective B2B Strategy
What makes the Content Trifecta an effective B2B strategy? Proven Content CMO Connor Dube discusses the value of a strategic, multi-format approach to content marketing and how you can leverage the Content Trifecta to amplify your marketing efforts. To learn more...
Connecting With Your Target Audience
What’s the best way to connect with your target audience? Proven Content CMO Connor Dube shares his top three tips for connecting with your audience — all of which we use at Proven Content, too! Need support with your content marketing efforts? Reach out to us at...
