The customer should be at the center of a marketer’s universe.

Episode Summary

In this episode, Daniel Roth — Senior Marketing Executive, Advisor, and Consultant — joins Connor to talk about winning marketing strategies from familiar, traditional channels to modern digital and social media solutions. Learn how to speak about your competition, what you can do with marketing technology, and hear Daniel talk about the most important focus in all things marketing — the customer.

Key Takeaways

• Everything is about the customer — what they like, what they want, and how they receive information. Your marketing approach, communication channels, and content direction should all stem from your customer.
• Marketing automation is essential because it frees up time for thinking. Automate the mundane, everyday tasks, use the data you gather to pinpoint your approach, and then use the time you save to think about strategy and approach.
• It’s never a good idea to badmouth your competitors. Don’t forget the person you’re talking to likely played a part in choosing to go with the competition. In sales and marketing, your job is to demonstrate how your product can quantitatively do more for your customer.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!