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Credibility-Based B2B Growth Strategy Builds Trust

Credibility-Based B2B Growth Strategy Builds Trust

by | Jan 8, 2026 | Video

Proof-driven content that builds trust, shortens sales cycles, and helps your brand get found by buyers and AI. Buyers don’t want more marketing. They want evidence. And today, search engines and AI agree. Most B2B buyers base buy or no buy decisions on social proof....
Who’s Your Next Brand Hero (or Shero)?

Who’s Your Next Brand Hero (or Shero)?

by | Sep 3, 2025 | Video

If you feel like your content is falling flat, this will show you how to change that with one easy mindset shift. No cape required! Every brand has “heroes” You know… the humans who bring a business-related story to life. Happy clients Solution users Product endorsers...
1 Authentic Endorser is Worth More Than 1,000 Rambling Sales Pitches

1 Authentic Endorser is Worth More Than 1,000 Rambling Sales Pitches

by | Jan 31, 2025 | Video

Director of Client Success, Becca Lynn Sezgen, advises CEOs, CMOs, Sales Leaders, and Marketing Directors, to lean on authentic endorsers more than generic content, cold calls, and sales pitches. Your prospects would rather hear and see 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙪𝙨𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨, to...
Move from “Selling” to “Authentic Sharing” — It’s Proven to Work

Move from “Selling” to “Authentic Sharing” — It’s Proven to Work

by | Dec 20, 2024 | Video

Becca Lynn Sezgen, Director of Client Success at Proven Content, shares from the heart about giving your prospects the gift of 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙪𝙨𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨, to help them make trusted buying decisions quicker. Make 𝙫𝙞𝙙𝙚𝙤 𝙚𝙣𝙙𝙤𝙧𝙨𝙚𝙢𝙚𝙣𝙩 marketing a leading strategy for your...