Blog Marketing News
Stay informed with the latest blog marketing news from Proven Content with thought-provoking, problem-solving business and marketing articles.
Avoid These 6 SEO Mistakes To Boost Your B2B Marketing
B2B marketers have a tough job. In contrast to B2C marketing, they tend to deal with protracted sales cycles, higher prospect validation standards, convoluted buyer hierarchies, and a higher burden of proof to convince diverse buying committees. Yet it’s these...
How Strategic Content Sharpens Your Brand
Connor Dube, Proven Content CMO, talks about the cost of unfocused B2B branding and the ways content can clarify brands to improve marketing ROI. Content is currency — it represents the value your brand can deliver. Make it great! Whatever your content needs,...
Overcoming Brand Crisis With Content Marketing
In 2024, information travels at the speed of light. And while that’s great news for anyone refreshing their Instagram feed, it also means a brand's reputation can be built or shattered in an instant. A single misstep can snowball into a full-blown crisis that puts...
Growing B2B Sales in the Trust Recession
Stop spinning your wheels and losing your deals to competitors. Start making the most of your most valuable marketing assets: client endorsements. We're in unprecedented times. Spam is everywhere. Social feeds are saturated with misinformation and disinformation....
Today’s Thought Leadership Is Tomorrow’s Sales
Connor Dube, Proven Content CMO, talks about how thought leadership in content supports sales processes. White papers, blog posts, webinars, videos, case studies — they all help prospects navigate complex purchasing decisions by providing them with the knowledge...
Your B2B Content Marketing Should Build a Prospect Community
For B2B marketing in digital environments, traditional sales tactics fall short. In this space, pretty much any messaging brands share is intertwined with social media — at least, it should be. That’s why forward-thinking businesses know market leadership is as...
How Strategic Content Guides the B2B Customer Journey
B2B buying is a complex, deliberate process, far removed from the quick-fire decisions often seen in the consumer world. And it's a marathon, not a sprint. Each step is informed by meticulous research and careful consideration, evaluating immediate and long-term...
Facts Tell — Stories Sell
Connor Dube, Proven Content CMO, talks about the ways B2B marketers can use stories to simplify complexity and help prospects connect the dots across dynamic B2B solutions. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit...
Ways To Showcase Social Proof in B2B Content
Connor Dube, Proven Content CMO, talks about using social proof to build trust throughout the B2B decision-making process.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform...
Why Customer Voice Is Content Gold
Customers talk. You’ve got ears in product development, sales, reputation management, customer support, performance management, and analytics — yes, your business is listening. But what about your brand? If your marketing teams aren’t tuned into the authentic...
Content Marketing for SaaS: Strategy, Growth, and Customer Retention
B2B SaaS companies face a unique content marketing challenge: bridging the knowledge gap between customers and the potential of ever-evolving technology. Unlike other industries, potential buyers might not grasp the full capabilities of your solutions. And when...
LinkedIn’s Edge in Content Marketing: What Sets It Apart?
Connor Dube, Proven Content CMO, talks about LinkedIn’s edge in B2B marketing and the features that set it apart from other social media platforms.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider...
The Role of Website Analytics in Measuring Content Performance
Is your content performing well? How do you know? Likes, shares, comments, impressions — they can tell you how many people are paying attention to your business, but they don’t always translate to sales. So what’s the missing piece? It’s website analytics. Website...
Don’t Make This B2B Marketing Mistake in 2024
Connor Dube, Proven Content CMO, talks about the biggest, most avoidable mistake B2B marketers can make in 2024. Transform your website into a powerful lead generation tool. Visit ConvertAVisit.com to start connecting with interested prospects.[gravityform id="2"...
The 3 S’s of Content That Connects
Connor Dube, Proven Content CMO, talks strategies for innovating content to keep up with audience expectations.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform id="2"...