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Blog Marketing News

Stay informed with the latest blog marketing news from Proven Content with thought-provoking, problem-solving business and marketing articles.

Strategic Content
Video

How Strategic Content Sharpens Your Brand

Connor Dube, Proven Content CMO, talks about the cost of unfocused B2B branding and the ways content can clarify brands to improve marketing ROI. Content is currency — it represents the value your brand can deliver. Make it great! Whatever your content needs,...

website branding identity
Blogs

Overcoming Brand Crisis With Content Marketing

In 2024, information travels at the speed of light. And while that’s great news for anyone refreshing their Instagram feed, it also means a brand's reputation can be built or shattered in an instant. A single misstep can snowball into a full-blown crisis that puts...

Video

Growing B2B Sales in the Trust Recession

Stop spinning your wheels and losing your deals to competitors. Start making the most of your most valuable marketing assets: client endorsements. We're in unprecedented times. Spam is everywhere. Social feeds are saturated with misinformation and disinformation....

Facts Tell. Stories Sell. Proven Content Delivers.
Video

Facts Tell — Stories Sell

Connor Dube, Proven Content CMO, talks about the ways B2B marketers can use stories to simplify complexity and help prospects connect the dots across dynamic B2B solutions. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit...

Ways To Showcase Social Proof in B2B Content
Video

Ways To Showcase Social Proof in B2B Content

Connor Dube, Proven Content CMO, talks about using social proof to build trust throughout the B2B decision-making process.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform...

Golden microphone with golden sparks flying up in the air.
Blogs

Why Customer Voice Is Content Gold

Customers talk. You’ve got ears in product development, sales, reputation management, customer support, performance management, and analytics — yes, your business is listening. But what about your brand? If your marketing teams aren’t tuned into the authentic...

Video

Don’t Make This B2B Marketing Mistake in 2024

Connor Dube, Proven Content CMO, talks about the biggest, most avoidable mistake B2B marketers can make in 2024. Transform your website into a powerful lead generation tool. Visit ConvertAVisit.com to start connecting with interested prospects.[gravityform id="2"...

Video

The 3 S’s of Content That Connects

Connor Dube, Proven Content CMO, talks strategies for innovating content to keep up with audience expectations.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform id="2"...