Blog Marketing News
Stay informed with the latest blog marketing news from Proven Content with thought-provoking, problem-solving business and marketing articles.
Here’s What Your Clients Need More of — Now More Than Ever — in This Trust Recession
Trust is in a full-blown recession. With the abundance of all-buzz-no-value content, misinformation, and unvetted claims, it really shouldn’t come as any surprise when buyers become more skeptical. Traditional marketing tactics that once...
Power Up Your Marketing Campaign With Just One Video Testimonial
If you’re in B2B marketing right now, you know trust is hard to come by. Brands are competing for attention in environments where skepticism is high — as are the stakes behind every sales effort. It’s difficult to break through the noise in the...
Bypass Buyer Hesitancy With Endorsement Marketing
Connor Dube, Proven Content CMO, talks about the trust recession many businesses are facing and the merits of client endorsement marketing. Discover proven B2B marketing strategies for earning trust and winning sales. Whatever your content...
Avoid These 6 SEO Mistakes To Boost Your B2B Marketing
B2B marketers have a tough job. In contrast to B2C marketing, they tend to deal with protracted sales cycles, higher prospect validation standards, convoluted buyer hierarchies, and a higher burden of proof to convince diverse buying committees....
How Strategic Content Sharpens Your Brand
Connor Dube, Proven Content CMO, talks about the cost of unfocused B2B branding and the ways content can clarify brands to improve marketing ROI. Content is currency — it represents the value your brand can deliver. Make it great! Whatever...
Overcoming Brand Crisis With Content Marketing
In 2024, information travels at the speed of light. And while that’s great news for anyone refreshing their Instagram feed, it also means a brand's reputation can be built or shattered in an instant. A single misstep can snowball into a...
Growing B2B Sales in the Trust Recession
Stop spinning your wheels and losing your deals to competitors. Start making the most of your most valuable marketing assets: client endorsements. We're in unprecedented times. Spam is everywhere. Social feeds are saturated with misinformation...
Today’s Thought Leadership Is Tomorrow’s Sales
Connor Dube, Proven Content CMO, talks about how thought leadership in content supports sales processes. White papers, blog posts, webinars, videos, case studies — they all help prospects navigate complex purchasing decisions by providing them...
Your B2B Content Marketing Should Build a Prospect Community
For B2B marketing in digital environments, traditional sales tactics fall short. In this space, pretty much any messaging brands share is intertwined with social media — at least, it should be. That’s why forward-thinking businesses know market...
How Strategic Content Guides the B2B Customer Journey
B2B buying is a complex, deliberate process, far removed from the quick-fire decisions often seen in the consumer world. And it's a marathon, not a sprint. Each step is informed by meticulous research and careful consideration, evaluating...
Facts Tell — Stories Sell
Connor Dube, Proven Content CMO, talks about the ways B2B marketers can use stories to simplify complexity and help prospects connect the dots across dynamic B2B solutions. Whatever your content needs, when you work with the A-Team at...
Ways To Showcase Social Proof in B2B Content
Connor Dube, Proven Content CMO, talks about using social proof to build trust throughout the B2B decision-making process.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it...
Why Customer Voice Is Content Gold
Customers talk. You’ve got ears in product development, sales, reputation management, customer support, performance management, and analytics — yes, your business is listening. But what about your brand? If your marketing teams aren’t tuned into...
Content Marketing for SaaS: Strategy, Growth, and Customer Retention
B2B SaaS companies face a unique content marketing challenge: bridging the knowledge gap between customers and the potential of ever-evolving technology. Unlike other industries, potential buyers might not grasp the full capabilities of your...
LinkedIn’s Edge in Content Marketing: What Sets It Apart?
Connor Dube, Proven Content CMO, talks about LinkedIn’s edge in B2B marketing and the features that set it apart from other social media platforms.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back,...