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OpenAI Atlas: The AI Browser That’s Redefining How We Use the Internet
For 22 years, our marketing and content agency has led successful programs for B2B clients — driven by adaptation and constant research. Now, we have another new browser to investigate: OpenAI’s...
Social Proof Marketing: Boost B2B Leads Now
Your company’s credibility isn’t just an asset... it’s the deciding factor. The fastest-growing B2B brands aren’t louder; they’re more trusted. That trust is built through Social Proof...
Master AI Search Engine Marketing for Your Business: AKA Generative Engine Optimization
SEO isn’t what it used to be. Today, it’s evolving into what many are calling AI Search Engine Marketing, where success means showing up not just in search results but in AI-generated answers....
Which Drives More Trust: Storytelling Marketing or Endorsement Marketing?
Short answer: BOTH. Any marketing-minded leader will tell you that capturing and retaining consumer attention is more challenging than ever. It's WHY we specialize in two powerful strategies:...
Case Study: Enhancing Marketing ROI with Proven Content’s ROI Recapture Program
Client Overview A broker in Commercial Real Estate was facing serious challenges with their digital marketing efforts. Despite significant investments in paid advertising and content creation,...
ROI Recapture: Small Moves, Big Results, Better Marketing Returns
Marc Dube — Proven Content’s own president and founder — pulls from decades of experience in sales and marketing to chat about recapturing marketing ROI. Marc’s insight shines light on the...
Top 10 Digital Marketing Trends for B2B in 2025
Most small business owners lose around seven hours of sleep per week. Why? Stress — specifically related to money. To increase capital gains (which should reduce stress), it’s time to surrender...
Client Endorsement Marketing: The Key to Our 22 Years of B2B Success
Businesses need more than just a strong product or service offering. Trust, credibility, and proof of success have become crucial to standing out, especially in the B2B sector. We’ve found that...
How Trustworthy Are You Perceived to Be?
As AI, media stimulation, and endless sales tactics dominate reality, one tried-and-true marketing method remains incredibly powerful: word-of-mouth referrals. On-going endorsement content can...
Here’s What Your Clients Need More of — Now More Than Ever — in This Trust Recession
Trust is in a full-blown recession. With the abundance of all-buzz-no-value content, misinformation, and unvetted claims, it really shouldn’t come as any surprise when buyers become more...
