That’s fun for me to do things that people don’t think are relevant — and then within five years, they think you’re a genius.

Episode Summary

David Reid, CTO and CMO of NOV, joins host Connor Dube to talk about the navigating the natural cycles of business, the innovation opportunities of economic downturns, and the importance of always thinking ahead. Hear David talk about building credibility in renewable energy, the advantage of accomplishing something before you tell the world about it, and what it means to operate more like a family than a corporation.

And learn about David’s work with redM, a crowdsourcing nonprofit that allows professionals to contribute their skills to help survivors of sex trafficking.

Key Takeaways

• When times are tough, prepare for when things will be better, and when everything is going well, take the opportunity to prepare for hard times.
• You can use what you’ve gained in one industry or sector and apply it — whether it’s technology, processes, or good people — to other areas.
• Downturns are prime opportunities for creativity, innovation, and focusing on meaningful change.

More Highlights

“The goal is not to grow the business ever. Growing the business is the result. That’s not the goal. The goal is to grow people. Grow people, and the business will grow. But if you think your goal is to succeed as an individual, no one’s following. Now, no one cares about you being successful. They only care about if you’re interested in them being successful.”

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