Email newsletter marketing is a proven, highly successful marketing tool. Newsletters are a great way to present the big picture of what your company is doing for your clients — showing off your unique solutions, expertise, and customer successes.
Our Active Email Newsletter Marketing Program can benefit your business in 3 key ways:
- Predisposes prospects to your solutions by delivering to them a consistent stream of educational information about your company and services.
- Helps you identify which prospects are most interested in your solutions.
- Enables you to engage your customers in a personalized way — and encourages them to engage with you.
The Active Email Newsletter Marketing Program delivers fresh, up-to-date content to your audience — monthly, bimonthly, or quarterly. Active Newsletters contain longer, well-researched articles with a variety of topics in each issue. Your audience can pick and choose the content most relevant to them: industry trends, client success stories, interviews, Q&As, tips, and more.
The Active Newsletter Program gives you detailed information about which readers are interested in different aspects of your company’s services. Each newsletter provides multiple opportunities for your readers to click through to your website, directing them to download or access resources such as white papers and videos.
Newsletter marketing is well suited for educating your customers and prospects about your company’s offerings and expertise. They’re also a handy, reusable marketing tool that can easily expand your customer network. Internal sales, marketing staff, or subscribers often forward their newsletters on to prospects.
An Active Newsletter can be highly effective on its own — or combine newsletter marketing with an Active Blogs® Program for even more powerful marketing impact.