Blog Marketing News
Stay informed with the latest blog marketing news from Proven Content with thought-provoking, problem-solving business and marketing articles.
The Role of Website Analytics in Measuring Content Performance
Is your content performing well? How do you know? Likes, shares, comments, impressions — they can tell you how many people are paying attention to your business, but they don’t always translate to sales. So what’s the missing piece? It’s website...
Don’t Make This B2B Marketing Mistake in 2024
Connor Dube, Proven Content CMO, talks about the biggest, most avoidable mistake B2B marketers can make in 2024. Transform your website into a powerful lead generation tool. Visit ConvertAVisit.com to start connecting with interested...
The 3 S’s of Content That Connects
Connor Dube, Proven Content CMO, talks strategies for innovating content to keep up with audience expectations.Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done....
B2B Micro-Moments: Why Real-Time Content Delivery Matters
These days, time is just about the most valuable commodity out there. There never seems to be enough of it. When every second counts, B2B marketers need to get creative with their content strategy. Enter micro-moments. These brief, yet powerful...
ROI Recapture: Small Moves, Big Results, Better Marketing Returns
Marc Dube — Proven Content’s own president and founder — pulls from decades of experience in sales and marketing to chat about recapturing marketing ROI. Marc’s insight shines light on the complexities of modern marketing, spotlighting where...
Brevity: The Secret to Content Clarity Through Chaotic Seasons
The holiday season is a whirlwind of rapid-fire information — often to the point of overload. Everywhere you look, there’s an inundation of stimuli: from digital notifications to relentless marketing campaigns. It’s enough to overwhelm anyone,...
Content: The Game-Changer in Long B2B Sales Cycles
Connor Dube, Proven Content CMO, talks reaffirming value through content during long B2B buying cycles. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it done. [gravityform...
Listening: The Key to Powerful Conversations … and Content Marketing
A great conversation creates connections between people and ideas. These interactions build value by developing relationships, expanding perspectives, and solving important problems through collaboration. What separates some interactions from...
Untapped Website Traffic Is Lost ROI and Sales — Recapture It
In marketing, all roads lead to your website. With only about 2% of website visitors making contact, it's crucial to monitor traffic. Connor Dube — CMO here at Proven Content — shares how tools like ConvertAVisit help businesses identify phantom...
How Small Companies Can Get Enterprise Results
Achieving enterprise-level success can be an uphill battle for small businesses. Limited resources, crowded markets, complex sales cycles, larger competitors, and more can all pose significant obstacles. That said, there are ways to level the...
Small B2B Businesses Can Generate Enterprise-Level Results With a Social Proof Strategy
Connor Dube, Proven Content CMO, talks about getting enterprise-level results in a small B2B using a social proof strategy. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it...
The Power of the Business Podcast
As marketers seek to connect with their audiences in meaningful ways, B2B podcasts have emerged as a powerful form of outbound marketing every business should consider. And though there’s no barrier to entry, quality content matters. Remember,...
The Emotional Aspect of B2B Decision-Making
Wendy Lurrie, Chief Marketing Officer at Sinequa, joins Proven Content CMO Connor Dube to discuss the high-stakes, and often emotional, B2B decision-making process. Whatever your content needs, when you work with the A-Team at ProvenContent.com,...
The Thought Leadership Content Difference
In marketing, not all content carries the same weight. Generic copy may scratch the surface of a topic, but thought leadership content provides original ideas, unique perspectives, and deep insights rooted in expertise and extensive research....
ChatGPT and Your Marketing Strategy
Connor Dube, Proven Content CMO, talks ChatGPT’s place in the content marketing space — the good, the bad, and the ugly. Whatever your content needs, when you work with the A-Team at ProvenContent.com, you can sit back, relax, and consider it...