I like the complexity of a B2B conversation. It’s not a single buyer — I talk to you, and then you go buy a thing. It’s a lot more intricate than that.

Episode Summary

In this episode, Jennifer Pockell Dimas — Chief Marketing Officer at Qumu Corporation — joins Connor to talk about the complexities of B2B and effective targeted marketing. Learn how marketing efforts can target industry pain points with actionable solutions, how to build on existing successes with internal programs that encourage innovation and experimentation, and why it’s necessary to continuously verify your message with feedback from stakeholders.

Key Takeaways

• Alignment comes from the whole organization answering, “What’s our why?” with the same unique, and unified, response.
• Successful marketing campaigns require omnipresence. Don’t limit your channels. Be everywhere!
• Be flexible. It’s easy to get buried in data and new information. Be prepared to be wrong and make adjustments as necessary, but don’t get stuck pursuing perfection at the expense of movement and growth.

Check out womeninrevenue.org for information on upcoming events and mentorship programs for women in customer success, sales, and marketing roles.

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