Think Like a CEO, Act Like a CRO, Talk Like a CMO

When you have an individual who is hungry to get it done — that’s where the magic happens in the workplace.

Denmark Francisco — a veteran of tech startups and big data — joins Connor to discuss his business philosophy of adopting the mindsets of three key roles: a CFO for profitability, a CRO for sales and growth, and a CMO for strategic communication. Learn about how companies should align tactical operations with their corporate objectives and focus on their proven successes, especially in times of economic contraction.

Key Takeaways

• Information drives strategy. In business, successful decision-making and leadership require meticulous gathering and understanding of information; firsthand experience; and a well-aligned, communicative team. Reliance on unchecked data or the advice of unqualified individuals can lead to flawed conclusions.
• Everyone should understand the “why.” A united, communicative workplace — where everyone understands their roles and one another’s duties — fuels growth and success. Organizations must stick to strategies that work and hire people with firsthand experience. Every team member should understand why they are doing what they’re doing.
• There is opportunity in a contracted market. During market contraction, organizations often cut finance, accounting, and marketing overheads. They should instead assess their needs versus wants and ensure their product or platform meets them, doubling down on areas where they have succeeded in the past and focusing on data to determine predictability.

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Watch the full interview below: