Marketing Unscripted With the CMO Whisperers
The smart marketer realizes they’re no longer in control.
Marketing experts Bruce Hershey and Steve Olenski join Connor to talk about changes in marketing and the need for flexibility and quick strategy adjustments. Learn why you should think shorter on time frames and dig deeper on the relevant context and nuances of your marketing plans — and how staying ahead of consumers means acknowledging their knowledge and remembering they’re human.
- Agility is key. Marketing strategy isn’t adjusted on three- or five-year plans anymore. You may have to change direction quarterly — or even more often.
- Customers are smarter than we usually give them credit for; they understand you’re trying to sell them something. Try to connect with them in ways that go beyond selling to appeal to customers in their other “real life” roles.
- Marketers need to dig deep and understand the nuances of their industry, business, target market, and the brand story they’re telling.
Engagement is good, but conversion is the point.
Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!
About the Authors:
Bruce Hershey & Steve Olenski met over 10 years ago when Steve was at Forbes and Bruce was CMO of Tailored Brands. Since that time, they have developed an extremely tight bond, or in their words, a brotherhood. Their unique skillsets complement each other perfectly.
Bruce is a bold and influential transformational thought leader recognized as CMO of the year in 2020. Utilizing social intelligence and cultural awareness, he masterfully orchestrates diverse cross-functional and agile marketing teams to achieve the mission.
Nicknamed The CMO Whisperer, Steve is a true unicorn. He has served in roles ranging from agency creative director to senior marketing roles in Fortune 500 companies and a contributing writer for Forbes where he has established himself as a highly influential journalist in the marketing, advertising, and branding space.
Connor Dube is Sales & Marketing Director at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.