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How to Brand Your Business Like a Celebrity

Vinnie Potestivo
Multimedia Brand Strategist & Advisor

You matter and your steps matter and the way you think matters . . . whatever the outcome is, you matter.

Episode Summary

Vinnie Potestivo — Emmy Award Winning Media Advisor & Content Strategist, Talent Brand Expert, and host of “I Have a Podcast” — joins Connor to talk about the value of a LinkedIn presence, showing up with opportunities, and creating content with purpose. Learn about “strategic luck,” the reciprocal nature of relationships and opportunities, and building a talent brand.

Key Takeaways

  • Relationships and opportunities are interrelated. Opportunities arise from relationships and vice versa. You can build strong professional relationships from every opportunity.
  • Success requires more than making something good. You have to talk about it and promote it and amplify it and distribute it. You have to be willing to demonstrate pride in your work and seek recognition for it.
  • You always have two points for negotiation — or renegotiation. One is license, who is allowed to use creative content and how; the other is personal brand, and the more you build your personal brand, the more leverage you create for yourself and your content.

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Watch the full interview below:

About Vinnie:

Vinnie Potestivo is an Emmy Award-winning media brand advisor, personal brand strategist, and content coach. He is also the host of “I Have A Podcast.”

His passion to evolve talent opportunities into impact has driven Vinnie and his team at VPEtalent to become well-trusted connectors who sell, develop, produce, launch, distribute, and amplify some of the most talked about original series and talent brands in modern pop culture.

As a television network executive and supervising casting director at MTV Networks from 1998 to 2007, he pioneered the way talent and artists claimed control of their narrative by making them hosts, stars, and even producers of their own hit series.

Follow Vinnie on LinkedIn here:

About Connor Dube:

Connor Dube is Sales & Marketing Director at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: or email him at

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