What Is Research Marketing, and How Do You Master It?

Don’t fall in love with your service, or your product, or what it can do. You need to really fall in love with the customer’s problem.

Episode Summary

Joseph Kim — Chief Marketing Officer for ProofPilot — joins Connor to discuss his work with health and wellness influencers, the difference between market research and research marketing, and how to use product research as your sales channel. Learn how marketers can break through customer mistrust to help them solve their problems.

Key Takeaways

• You do market research to understand the market, but in research marketing, you use research as your marketing channel.
• Two things are true of consumers today: They’re more self-educated on your solutions than ever before, and they’re much more distrustful.
• In both B2B and B2C contexts, you can use your product research as your sales channel. People would often rather pay for your product and take part in the research for it than simply pay for the product without participating.

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